Musings on Millennials

Not so long ago, a major American car company ran advertisements featuring Ringo Starr (OK, maybe it was a bit ago) telling the consumer that “this is not your father’s Oldsmobile.”1 The point of the slogan from Oldsmobile was to tell the consumer that they had access to a better version of their product than what was available to the consumer’s father or, to put it more bluntly, they desperately needed the target market (the younger generation) to move away from having the following thought every time they see the company’s brand on a passing car: “Ugh…that behemoth is something only my father would drive.”

So in that same vein, I’ll mention to my younger readers that you probably won’t experience “your father or your mother’s retirement.” And I think that’s okay, because you’re probably not going to have your father or mother’s working career either. To quote the Greek philosopher Heraclitus, “You cannot step twice into the same river.”2 So, if you’re looking backward or lamenting that you won’t have the same luxury of retirement afforded your parents or grandparents, it is time to turn your head and, as Heraclitus might say, let newer waters flow over you, as they are not of the same river and you are not the same person. And that, my friends, is as existential as we’re going to get in this piece.

Read more at https://www.jackson.com/financialfreedomstudio/articles/2017/musings-on-millennials.html

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